
Source: PR Times
Asahi’s Fujisan beer made with Mount Fuji rice might be the most Japanese ale on the market
- Source:
- PR Times
- Tags:
- Asahi / Beer / Mount Fuji
Related Article
-
SanktGallen’s “Apple Pie” Ale is the best autumn brew since the Pumpkin Spice Latte
-
Popular Japanese curry house uses high quality food samples in genius marketing tactic
-
Drink with Maetel and journey to the stars with Galaxy Express 999 Maetel Weizen
-
Beer That Helps Get Rid of Your Beer Belly: Kirin’s Non-Alcoholic Karada Free
-
Nail artist’s ‘beer nails’ transform your favorite drinks into a tasteful work of art
-
What is Diamond Fuji and Where Can You See It?
Beer can be used in Japan to express many aspects of Japanese culture. From matcha beer that celebrates the country’s love for green tea, to regional and seasonal specialty beers. Asahi in particular have previously treated drinkers to beautifully designed cans inspired by cherry blossom season.
But Asahi’s latest offering is possibly their most Japanese contribution yet. Firstly, the ale is called 'Fujisan' (the Japanese name for Mount Fuji), a reference to one of the most culturally important and iconic sights in Japan.
The 'powerfully rich' beverage is brewed with 100% Japanese ingredients. Domestically sourced malt and hops have been selected, and even rice grown in Mount Fuji’s water has been used.
Not just the ingredients, but the outward appearance of the drink also reflects the theme. This version of Asahi’s Fujisan comes in an especially Japanese can, emblazoned with a design based on Hokusai’s ‘The Great Wave off Kanagawa’. This instantly recognisable print comes from the artist’s collection of views of Mount Fuji, and is a beautiful way to express the origin of the beer’s ingredients.
The beer is currently being sold in limited quantities, and can only be found in Aeon stores that sell alcohol.