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When it comes to odd commercials and eccentric ways to promote products, Japanese PR companies do a good job.
Pokka Sapporo has recently released a series of spicy cup noodles called Karaoh (辛王), and they needed a good way to promote it.
Source: Pokka Sapporo
So what did they decide to do? Set up over 10 cameras, and have a hot chic sit in the center of it, and simply shoot her eating that spicy noodles. Check out how it turned out.
Kara Moe, performed by Anna Konno
She has to get to the chair first
Source: YouTube
Yeah, I bet you're embarrassed being surrounded by cameras
Source: YouTube
Before we begin, let's get you into something a little more comfortable...
Source: YouTube
Now, let's eat... Spicy, huh?
Source: YouTube
Just checking... Are your legs sweating yet?
Source: YouTube
Drink up
Source: YouTube
More moisture on your face, I see...
Source: YouTube
We just want to see the effect capsaicin has on human body
Source: YouTube
Source: YouTube
...and whether you've finished the soup or not
Source: YouTube
Sweaty? Embarrassed?
Source: YouTube
There are videos of other girls trying the same thing on Karaoh's YouTube channel, so do check them out.
And if you want to know a bit more about Anna Konno, check out her blog (in Japanese) and Twitter.
Our interest in hot food has surged after watching the video. I wonder why...