As part of what appears to be a growing trend to embrace Sustainable Development Goals (SDGs) in the country, last month Japan saw the release of the world's first foldable disposable paper razor. The razor may now be getting a restroom partner in efforts to reduce single use plastics with a new bamboo toothbrush released by daily hygiene product maker Fine.

In the past, Fine has produced biodegradable resin toothbrushes, but as a response to growing concerns over marine plastic waste, has released the "MEGURU Bamboo Toothbrush". "Meguru" in Japanese means "to go in a circle", and represents the concept of stopping a negative cycle of waste and change it to a cycle that is healthy to both people and the earth.

The handle of the toothbrush is made of a blend of polylactic acid resin and fine Iga prefecture bamboo powder (the packaging itself is made of bamboo paper), which emits less CO2 than ordinary resin due to its low combustion calories when incinerated after use. It is also a sustainable toothbrush because it is made of plant material that grows in one year. The bamboo is grown in Iga City, Mie Prefecture, and is managed in-house, and is all carefully made in a factory in Japan.

Fine will release the toothbrushes for sale in Japan starting June 10th.

Donation of a portion of sales proceeds to forest conservation through the Green Fund.