Face masks have always been popular in Japan, and the coronavirus has made them indispensable. Now that the summer is upon us, our face masks…

Some Japanese women hide their mouths when they laugh as a matter of etiquette or a mannerism corresponding to a certain traditional feminine ideal. It…

Japanese male styling, beauty and hygiene product maker Mandom Corp.’s Gatsby brand is no stranger to the anime, game and internet culture-savvy crowd. For example,…

In recent years, all kinds of Japanese products have been turned into good-looking anime boys for limited-time commercial campaigns. For example, we’ve seen Cup Noodle…

If you’ve ever been in Japan in the summer, than you know that despite its beauty, the country basically transforms into a muggy and humid…