Japan’s favorite caramels As some of our readers may recall, Morinaga’s Milk Caramel is Japan’s longest-selling caramel brand. You’ll find them everywhere from convenience stores…

If you’re a tea fan, the chilled section of a Japanese convenience store can be a surprising paradise, filled with wondrous cold tea options. This…

Japan’s ongoing infatuation with bubble tea doesn’t seem to be ending anytime soon, particularly ideas such as tapioca theme parks and tapioca beer regularly reinventing…

As Japan’s unusually early cherry blossom season approaches, sakura themed campaigns such as a bar that lets you dive into a pool of cherry blossoms…

Although the beautiful blooms of sakura and the picnics that go with them won’t happen for another few months, Japanese people usually think of Spring…