Press Release from sanrio.com used with permission

Global lifestyle brand Sanrio and internationally recognized footwear and apparel brand Converse have teamed up to create Hello Kitty x Converse, a collection of footwear, sportswear and accessories for fans of all ages. The collaboration combines two iconic brands that celebrate self-expression and originality. Hello Kitty x Converse will arrive just in time for back-to-school – making its debut on sanrio.com and converse.com as well as global retailers on August 16.

The Hello Kitty x Converse collection fashions three of Converse’s most celebrated silhouettes – the Chuck Taylor All Star, Chuck 70 and One Star – into must have styles for the multi-generational fans of both brands. Sizes are unisex and range from kids to men’s 13. All sneakers have custom designed graphics and logos, polka dot printed lining and come with a second set of laces in an all-over Hello Kitty print. Styles include:

· Chuck Taylor All Star Hi – the original basketball sneaker, the Chuck Taylor All Star became a cultural icon – allowing for millions of individuals to tell their own story and reflect their personal style. With Hello Kitty, we see another global symbol of self-expression take on the silhouette in a fresh way. Features include screen printed Hello Kitty and friends embellish the canvas upper with a peek-a-boo Hello Kitty on sneaker tongue; and “say hello to me when you see me” messaging printed on foxing tape.

· Chuck Taylor All Star OX – features a repeat pattern Hello Kitty face print with flocked bows and “say hello to me when you see me” messaging printed on foxing tape.

· Chuck 70 Hi – The Chuck 70 is a modern ode to Chuck Taylor All Star, celebrating a time when the sneaker had evolved to become the pinnacle of function and utility for sport. The refined high top features a screen printed Hello Kitty face on the canvas upper, as well as Hello Kitty bow graphic on toe cap and clear outsole with repeat bow print.

· One Star OX – On the suede upper of the One Star, Hello Kitty offers a different feel — applying a peek-a-boo approach whereby iconic elements of Hello Kitty appear within the key visual features of the One Star. Features include bow & whisker’ printing, debossed puff print bow detail and clear outsole with repeat bow print. For the little ones; velcro straps, debossed puff print bow, and Hello Kitty head outline on the tongue.

Highlights from the Hello Kitty x Converse apparel collection include...