Shu Uemura’s holiday collection has become an awaited tradition for makeup enthusiasts in Japan. Every year they reveal a festive and awesome collection in collaboration with various pop culture icons. They’ve previously given us an electrifying Pikachu lineup, and last year they sailed the high seas with a treasure trove of One Piece items.

This year they’ve teamed up with another Japanese icon in the form of Sanrio’s most recognisable creation, Hello Kitty.

The inspiration behind the collection is glamorous rock and Tokyo night scenes. The colours are on the darker side, with plenty of shimmery and glittery options for an ‘edgy chic’ look.

The makeup on offer includes eyeshadow palettes, lipsticks, highlighters and foundation, as well as makeup tools and Shu Uemura’s super popular cleansing oil. All the packaging has fun and cute Hello Kitty designs that fit the glam theme.

The ‘Disco Glitz’ lipstick even has a pretty bow design on the lipstick itself.

There will be two releases with different products appearing each time. The first drop will consist of twelve items and will be released on 1st November 2021. The second release will offer four more items which can be copped from 15th November 2021. The collection can be found online as well as in Shu Uemura stores and makeup shops. It will also be available on the first floor of Sanrioworld Ginza.


By - grape Japan editorial staff.