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- body hair / facial hair / hair grooming / hair removal / hairless / manscaping / Paraseru Pharmaceutical Co. Ltd. / Survey / VOID
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Why is body hair often called “unwanted hair” in Japanese? Schick Japan pushes for change
As a global trend, men are becoming more conscious about skin care and self-grooming, including body hair. So then, what about Japan?
Japanese cosmetics brand Purasesu Pharmaceutical Co., Ltd. conducted a survey of 65 women aged 15 to 29, asking them what they thought about body hair on their boyfriend or potential boyfriend.
Here are the results:
Survey Results
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Q1: Have you ever been bothered by body hair on a boyfriend or potential boyfriend?
In other words, nearly 90% (89.2%) of the Japanese women surveyed had a negative opinion of male body hair.
Here are a few representative comments from this majority:
Q2: Do you want your boyfriend to remove unwanted body hair?
Q3: Unwanted hair bothers you the most on which part of a man's body?
From best to worst:
Finally, in the free response section, the survey asked the respondents:
Q4: What do you think about a man who removes unwanted hair?
A few representative answers:
Very conveniently for any man reading their survey, Purasesu Pharmaceutical Co., Ltd. sells their VOID brand of hair removal cream which, if the hairlessly-bodied male models on their product page are any indication, is very effective in removing unwanted hair (not to mention perpetuating the idea that foreign men prefer to remove their body hair)