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- His Company Group / hoso macho / Macho / Muscles / novelty / T-Shirt / undershirt
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The Hoso-Macho Look
Embodied by celebrities like actors Sota Fukushi (Gentaro Kisaragi in Kamen Rider Fourze, Ichigo Kurosaki in the film adaptation of Bleach!) and Hidetoshi Nishijima (Matsumoto in Takeshi Kitano's Dolls, Koichi Kijima in Kiyoshi Kurosawa's Loft), the lean yet muscular look, known as hoso-macho 細マッチョ (literally "slim and macho"), has been popular among Japanese men at least for the past decade or so.
While the fitness boom in Japan has made it easier for those who are motivated to train and shape their bodies, it obviously requires time and effort to gain and maintain a muscular look.
Secret Macho T
Great news for those who want that macho look without breaking a sweat.
© PR Times, Inc.
Developed by the His Company Group (no connection with the travel-related H.I.S. Group), "Secret Macho T" is a completely new kind of undershirt which will instantly grant you a buff physique just by wearing it.
Characteristics
According to their catch phrase, you can "Say goodbye to [your] bony and lanky [body]. Transform yourself into a muscular [build] by just wearing 'Secret Macho T' "
© PR Times, Inc.
© PR Times, Inc.
© PR Times, Inc.
Target audience
HIS Company Group has considered 8 different target populations for "Secret Macho T":
Media Coverage
"Secret Macho T" has been featured on TV Tokyo's "World Business Satellite" news show and Nippon Television's "Hirunandesu" daytime variety show, as well as numerous newspapers and magazines
© PR Times, Inc.
© PR Times, Inc.
Promotional Video
Purchasing Information
The "Secret Macho T" undershirt costs 7,980 JPY, comes in S, M, L and XL sizes, and is currently available at Amazon.co.jp (currently on sale for 4,980 JPY), Rakuten (no link provided) and other online stores.