- Tags:
- frozen drink / Frozen Party / Lawson / Machi Cafe / Makoto Shinkai / rainfall / sunshine / Weathering With You
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As anticipation for Makoto Shinkai's latest film "Weathering with You" rises in advance of its July 19th theatrical debut, the commercial campaign is getting into full gear. Collaborations have already been announced with Misawa Homes real estate, the Baitoru part-time work listing service, Softbank mobile phone and its music service, to name a few.
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We will surely see even more once the film hits theaters, but fans can already "get a taste" with a pair of frozen drinks made in a collaboration with Japanese convenience store chain Lawson:
"Sunshine" and "Rainfall" Sodas
Offered as part of Lawson's popular Machi Cafe Frozen Party frozen drink line, these two special collaboration drinks follow the theme of the film, Amefuri Soda 雨ふりソーダ representing rainfall and Hare Soda 晴れソーダ representing sunshine.
Since they just went on sale, we headed for the nearest Lawson and brought them back to the office to try them.
Normally, the convenience store clerk will thaw it in the microwave oven for you but you can also opt to take it home as is, which we did. All you need to do is put it in at 500 watts for 70 seconds and you're ready to go.
Photo by © grape Japan
Hare Soda 晴れソーダ
The graphic on the front of the cup shows the teruteru bōzu sunshine prayer dolls hanging from an umbrella as seen in previews for the film, and rays of sunshine pouring down.
Photo by © grape Japan
On a base of refreshing Japanese "soda" (lemon-lime) slush, they've added a layer of iced milk made with cream from Hokkaido, which they topped with colorful pink marshmallows and peach sauce.
Photo by © grape Japan
Photo by © grape Japan
Photo by © grape Japan
Amefuri Soda 雨ふりソーダ
On a base of "white soda" (sweet and mild yogurt flavor) slush, they've added cotton candy flavored ice cream colored grey to represent rain clouds, and topped it with yellow marshmallows and yellow pineapple sauce representing lightning bolts piercing the clouds.
Photo by © grape Japan
Photo by © grape Japan
The graphic on the cup shows rain falling on an umbrella.
Photo by © grape Japan
Photo by © grape Japan
Both drinks get a sour kick from four-colored ramune beads, adding an exciting texture and taste.
Hare Soda and Amefuri Soda are now available at all participating Lawson convenience stores in Japan, while supplies last, for 330 JPY (exc. tax)
To find out more about "Weathering with You," visit the official website here.