Best selling author of The Life-Changing Magic Of Tidying Up and decluttering guru star of popular Netflix series Tidying Up With Marie Kondo became a life philosophy sensation by encouraging material minimalism. The crux of her teachings can be summed up by a need for people to rid themselves of unnecessary goods in their home that don't “spark joy.”

However, the recent opening of her online store has many accusing her of betraying her minimalist principles, pedaling the clutter she often denounces. but people are questioning that motive based on the types of items she is selling, their price, and necessity:

Kondo writes on the shop's website that "The goal of tidying is to make room for meaningful objects, people and experiences. I can think of no greater happiness in life than being surrounded only by the things I love.” Yet there are some reasonable questions being asked about the necessity of, for example, the following items:

While some have knocked the self-help guide as putting a price on minimalism:

Others have pointed out that Kondo's philosophy has never been strictly about rigid minimalism, but simply reducing one's goods to those that provide positive energy: