Japanese oddity shop and online retailer Village Vanguard seems to have found a niche of reversable neck cushions and pillows modeled after sea creatures, as evidenced by their giant squid neck pillow. Now they're making sure shark fans riding airplanes can get in on the fun with a neck pillow that looks like a Great White bloodily biting into your neck.

The pillow, which can simply be a shark plushie, unfolds into a neck cushion that makes it appear as if a shark is taking a huge chomp out of your neck! Village Vanguard is currently selling it on their online store for 2,530 yen.