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SUNTORY’s barley tea now in “sustainable bottles” made with 100% recycled materials
- Tags:
- barley tea / GREEN DA・KA・RA / horizontal recycling / Recycling / SDGs / sustainable bottle
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Suntory Foods International Ltd. has renewed its lineup of "GREEN DA・KA・RA Yasashii Mugi-cha" barley tea and will launch it nationwide on April 13 (Tuesday). The main reason for the renewal, which impacts their 650ml and 600ml barley tea, is the use of "sustainable bottles" made of 100% recycled materials. Suntory Foods has also released a concept movie called ムギちゃんとふしぎなおじさん Mugi-chan to Fushigi na Ojisan ("Mugi-chan and the Mysterious Uncle") to explain the mechanism of the "bottle to bottle" horizontal recycling of PET bottles in a fun and easy-to-understand manner.
Bottle-to-bottle" horizontal recycling of PET bottles and the "sustainable bottle" project
In 2012, Suntory Group became the first company in Japan's soft drink industry to introduce PET bottles made of 100% recycled materials. They developed the world's first FtoP Direct Recycling Technology to reduce CO2 emissions. Suntory has been actively promoting "bottle-to-bottle" horizontal recycling ever since. In their "Basic Policy on Plastics" formulated two years ago, they set a goal of becoming 100% sustainable by 2030 by using only recycled or plant-derived materials in all PET bottles used globally, thereby reducing the use of new fossil-derived materials to zero.
Translations in blue added by grape Japan | © PR Times, Inc.
As a part of their project to encourage recycling, Suntory Foods has named their sustainable PET bottles made of 100% recycled or plant-derived materials また会えるボトル mata aeru botoru, or "see you" (again) in English, to convey the idea to customers that PET bottles are a resource that can be recycled over and over again through proper recycling.
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Here is their promotional video starring actor Jiro Sato as the Mysterious Uncle and Nagisa-chan as Mugi-Chan:
Product Outline
650ml bottle
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600ml bottle
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For more information, visit Suntory Foods' "GREEN DA・KA・RA" website here.