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Today, on November 15th, 2021, Domino's Pizza Japan Co., Ltd. launched the fourth installment of its 裏ドミノ ura domino (off-menu Domino's) series, featuring specially customized versions of its standard menu items.
The latest installment, entitled 裏ドミノ・まみれシリーズ ura domino mamire shirīzu (Ura Domino's Overflow Series) features pizza pies with so many toppings that they spill over when eaten.
If you think that means double or triple, think again. These pizzas come with six times the normal amount of toppings.
What's more, as a novelty item and marketing ploy—probably unique to Domino's East Asian operations—these pizzas come with an original pair of chopsticks with the Domino's Pizza logo to make it easier for customers to eat them.
Toppings customers most hunger for
Domino's Japan surveyed customers on pizza toppings they wanted to "eat to their heart's content," then conducted a trial-and-error process, finally narrowing down the series to six types of toppings and eight pizza pies.
The "Ura Domino's Overflow Series" contains the top four most popular meat ingredients: smoked bacon, pancetta, Arabiki sausage, and Italian sausage, as well as the top two most popular vegetable ingredients: corn and garlic. Moreover, there are four Quattro pizzas combining these ingredients, the 4 Overflow Meat Quattro and the Overflow Quattro with Meat and Vegetables.
4 Overflow Meat Quattro
Overflow Quattro with Meat and Vegetables
"Ura Domino's Overflow Series"
Lineup