Setsubun ("Seasonal Division") is a holiday and festival that marks the end of winter and beginning of spring in Japan, held on the day before the official start of spring on the Japanese lunar calendar (this year, that's February 3rd). The holiday is seen as a means of spiritual spring cleaning, with hopes to cast off the previous year's bad fortunes and beckon better luck and happiness. There are several ways to celebrate setsubun, and one of those involves the presence of an oni, a Japanese demon or ogre, running around the house.

Japanese photographer Nisiziman (@GPC_NISIZIMAN) captured a unique take on that in a photoshoot of his family that happens to showcase how difficult the holiday can be for small children sometimes. T

Typically, a member of the family will dress up as an oni wearing a demon-mask and walk through the house. At this point, the rest of the family are supposed to toss roasted soybeans known as fukumame ("fortune beans") at the oni chanting "Oni wa soto! Fuku wa uchi" ("Devils out! Fortune in!"), then slam the door to cast off evil spirits.

At Nisiziman's family photoshoot, his wife held their young daughter held their young daughter who was dressed up as an adorable little oni, which made for a lovely photo session. At first...

Mid-photoshoot the mother slips one an otafuku mask, a traditional Japanese mask symbolizing good fortune. However, as you can see, the daughter did not find it to be the all-smiles mask it's meant to be!

"The fear of overwhelming good fortune. This is what a setsubun photoshoot looks like nowadays."

Usually it's the father or mother terrifying their child while wearing an oni mask during setsubun. This time Nisiziman's young daughter played the role of the demon, and found herself fleeing in terror from good fortune itself!

While all in good fun, setsubun can sometimes be a bit of at trial of fire for young children, as many times they react poorly to seeing their parent "transform" into a demon--or in this case, a bearer of good fortune.

If you're worried about the young daughter, don't! According to Nisiziman's, after some time, she seemed to have overcome her fear of otafuku and gotten in on the holiday fun.