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Even though the sakura season has yet to reach the northernmost parts of Japan, with the country experiencing unseasonably warm temperatures, many people's thoughts are already turning to balmy, breezy afternoons at the beach and evenings looking up at fireworks while wearing yukata.
fuwari / © PIXTA
Suntory Spirits wants to give you something to look forward to this summer, as they've just announced two summer limited-edition additions to their popular ほろよい Horoyoi canned chuhai lineup: ラムネサワー Ramune Sour and ひやしパイン (Chilled) Pineapple, both of which will go on sale on July 5th, 2022.
Since its launch in 2009, Horoyoi, which literally means "a nice buzz," has been popular among customers for its light 3% alcohol content and extensive lineup of flavors.
Horoyoi Ramune Sour
With a refreshing ramune flavor and light carbonation, this drink captures the summer favorite taste of ramune, a citrusy soda still served in an old-fashioned marble bottle and enjoyed in Japan by both young and old.
Ramune bottles being chilled in a Japanese home |SHO_photograph / © PIXTA
The package design features a glass filled with ice and marbles to evoke the image of sipping ramune on a hot summer afternoon.
Horoyoi Pineapple
This drink features sweet and sour pineapple and has a light, summery taste. The package design features slices of pineapple on a stick as they're sometimes served, chilled on a bed of ice, at Japanese festival stands, as well as fireworks bursting in the sky, evoking the image of a summer festival.
Hana / © PIXTA
Product Information
For more information, visit the official website of Suntory's Horoyoi.