Japanese Lolita fashion brand Victorian Maiden was established in 1999 with a concept of Victorian Era fashion made popular for modern women. By modernizing the Victorian era fashion style, Victorian maiden has expanded the style in many forms described as being elegant and coquettish to beautiful and refined.

Celebrating their 25th anniversary, Victorian Maiden is taking the chance to engage in brand rejuvenation, welcoming new designers. While still based on Lolita fashion, they are shifting to a new sleek and stylish look based on the concept that fashion is not bound by age.

Moving forward with a renewal and launch of all new items, Victorian Maiden's all new website offers a clear, easy-to-use, and safe shopping experience with free oshipping for purchases of over 5,000 yen. In addition, overseas purchases are now available with a multilingual support system within the website.

Among new seasonal items available are a “Sheer stripe ribbon-tied dress” using a light, stripe patterned fabric that is perfect for the upcoming summer Another key item is a UV parasol “Fairy doll frill parasol”. Using plenty of chiffon and lace fabric, this parasol is functional yet fashionable.

To celebrate the renewal and anniversary, they will also be releasing a "Lolina one piece" and headdress inspired by Alice in Wonderland