Kabaya Foods Co., Ltd. is releasing the latest flavor in their popular Pureral gummy candy series. Tart Cherry flavor goes on sale in Japan on Tuesday, September 6th, 2022, and will be available for a limited time.

Collaborating this time is singer LiSA, a name familiar to many anime fans since her songs have been featured as the theme music for hit anime series such as Fate/Zero, Sword Art Online and Demon Slayer: Kimetsu no Yaiba, to name a few.

As Pureral Gummy Ambassador, LiSA has already been collaborating with the brand in a series of campaigns earlier this year:

Not only did LISA collaborate in developing the Tart Cherry flavor, but she also supervised on limited-edition packages of three Pureral flavors.

Tart Cherry flavor Pureral

These limited-edition collaboration gummies supervised by LiSA feature a delicous blend of two flavors and textures. The contrast between the sweet and sour characteristics of tart cherries is expressed by combining a gummy with an aerated fluffy texture and a gummy with a jelly-like chewy texture for a fun taste sensation. Real juice from Polish tart cherries is used.

The package expresses the softness of gummy candy and the deliciousness of the fruit and has a European-inspired design.

Limited-edition packages designed by LiSA!

Pureral Gummy Apple, Pureral Gummy Grape, and Pureral Gummy Tart Cherry flavors are also available in limited-edition packages designed under LiSA's supervision! These packages will only be available until around the end of September, so be sure to buy some before they're gone!

If you're interested, there's also a video in which LiSA talks about the development of Tart Cherry flavor Pureral Gummy which you can watch here.