
Source: YouTube
How To Promote A City? Hire A Celeb For Endorsement – Ok… How Do You Use Them? Like This!
- Source:
- モノスゴ愛知
Related Article
-
Japan’s Latest Idol Unit Is A Group Of 60 Miner Mannequins
-
You can now eat delicious Studio Ghibli anime food recreated at a Japanese restaurant
-
Tokyo hostel ingeniously offers open-dated “post-pandemic” pre-purchase plan
-
The Best Destinations in Japan For Each Season: Autumn
-
Japanese Tourists are So Disappointed by Paris They Develop a Mental Disorder Called Paris Syndrome
-
Traditional Japanese Inn Has Self-Parking Slippers and Self-Rearranging Furniture
Aichi prefecture is trying to promote the region to attract more tourists. So they hired Ken Matsudaira (who is originally from Aichi) to do a promotion campaign called 'Monosugo Aichi'.
Ken Matsudaira (a.k.a. Matsuken) is well known for his appearance in Jidaigeki period drama called 'Abarenbo Shogun', where he played the shogun being disguised as a layman to spy on and eradicate all the evils in town.
His reputation changed slightly when he became popular for singing some lighthearted (and arguably comedic) music called 'Matsuken Samba'. Here's his 'Matsuken Samba IV' (it has a confusing subtitle 'Passionate Salsa'):
So how did Aichi prefecture use Ken Matsudaira in their PR piece? Like this:
Source: Monosugo Aichi
It seems like Ken Matsudaira is happy to do whatever he's been asked to make the PR piece interesting. It does have quite a bit of impact, with a touch of laughs.
Here's a video of the promotion:
Aichi is definitely worth a visit, it is filled with great food and sights. 'Nagoya-meshi' (a range of food that is popular in Nagoya city) in particular is full of flavor, and they are often affordable too. Regardless of what you think of these promo stuff, you should definitely visit Aichi.