"Don Quijote" is a major discount chain store in Japan. They sell so many items, it almost feels as it's impossible to find something that a Don Quijote doesn’t sell.

Its eye-catching POP ads for the items are what Don Quijote makes so characteristic. These POP ads lures customers into buying something you had no intentions of buying.

POP ads, synonymous with Don Quijote, are actually hand drawn by the POP ad artist at each store... It is amazing how unique design is handmade by the artists.

This time-lapse video of one of the POP artists working shows how skilled the staff is.

If you ever have a chance to visit Don Quijote when you're in Japan, do have a look at POP ads.