Japan has become known overseas for their many delicious and eccentric Kit Kat flavours. Some are seasonal, and others are inspired by traditional and regional Japanese specialties.

Last week the result was announced for Kit Kat Japan’s worldwide vote to decide a brand new flavour. The poll was held in honour of 45 years of Kit Kat in Japan and half a million chocolate fans, from 81 countries, tried to vote into existence the Kit Kat of their dreams.

Strawberry Tiramisu is the flavour that emerged victorious, and now you can buy a special commemorative set of Kit Kats, including the winning flavour and many other of Kit Kat Japan’s greatest hits to celebrate 45 years of two-fingered fun.

The other flavours are split into sections. The first one is ‘Ninki no Teiban’, something like 'Fan Favourites' or 'The Classics'. This includes a simple, original chocolate Kit Kat, as well as the popular ‘Otona no Amasa’ series, which is marketed as a more mature chocolate snack for adults to enjoy. Also ‘Mainichi no Zeitaku’, meaning ‘Everyday Luxury’ is represented by a couple of bars.

(Left to right)

Top row: Kit Kat, Otona no Amasa, Otona no Amasa: Matcha, Otona no Amasa: Strong Matcha

Bottom row: Otona no Amasa: Strawberry, Matcha no Chikara (The Power of Matcha), Mainichi no Zeitaku, Mainichi no Zeitaku: Made with Strawberry Cheesecake

There’s another section dedicated to regional specialties. Often these can only be bought in that particular area of Japan, so the chance to grab them all easily in one set is a rare one.

(Left to right)

Top row: Purple Sweet Potato, Amaou Strawberry, Momiji Manju, Itohkyuemon Uji Matcha

Middle row: Itohkyuemon Uji Houjicha (roasted green tea), Azuki Sandwich (red bean paste sandwich), Shinshu Apple, Tamaruya Honten Wasabi

Bottom row: Strawberry Cheesecake, Rum Raisin, Nihonshu Masuizumi (Masuizumi sake), Umeshu Tsuruume (Tsuruume plum wine)

The last group, is the most luxury of Kit Kats. Some of the bestsellers from Japan’s Kit Kat Chocolatory, a store dedicated to specially made, exclusive flavours of the chocolate bar. The list includes the first ever 'naturally pink' ruby chocolate bar, hailed as the fourth type of chocolate after milk, dark and white.

(Left to right)

Top row: Sublime Bitter, Sublime Milk, Sublime White, Sublime Ruby

Second row: Sublime Matcha, Sublime Raw, I ♡ FRUITS: Yuzu, I ♡ FRUITS: Passionfruit

Third row: I ♡ FRUITS: Strawberry, I ♡ FRUITS: Raspberry, I ♡ FRUITS: Cassis, Chocolatory Special: Strawberry Maple

Last row: Chocolatory Special: Butter, Chocolatory Special: Pistachio and Raspberry

The commemorative set will contain 35 bars in total and costs 6264 yen. It’s available to buy in Kit Kat Chocolatory branches, online and at the Kit Kat Gift Shop, but only while stocks last.


By - Jess.