Although it might send up a warning flag for those who saw the film Gremlins in their youth, the target demographic envisaged by Sega Toys for their WHO are YOU? plushie surprise toy line will probably have no problem dousing water on a mysterious furry creature. In fact, that's what you're supposed to do with these little hairballs to reveal their true form!

In May, Sega revealed a collaboration with Sanrio on Hello Kitty, Cinnamoroll and Pompompurin versions:

WHO are YOU? Pokémon

But now, fans of the Pokémon franchise may be happy to know that Sega has just added Pikachu to the WHO are YOU? lineup.

From hairball to Pikachu

When you take it out of its box, all three versions will look the same:

But when you wash it carefully with water, you'll discover a Pikachu with one of three adorable expressions:

Your reward for being a good caretaker

As a reward for taking care of your new WHO are YOU? Pikachu plushie, you'll discover he'll be clasping two to three of the following five berries: Pecha Berries, Sitrus Berries, Oran Berries, Pomeg Berries or Lum Berries. Now have fun with your new pet! Just try not to feed it after midnight...

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Product Information

• Name (JP): 『WHO are YOU?ポケモン』
• Translation: WHO are YOU? Pokémon
• Packaged contents: Plush toy, berries (2 to 3), comb, scarf with charm, instruction manual and Best Friend Certificate
• Dimensions: W 100 mm x H 120 mm x D 90 mm
• Materials: Polyester, ABS, AS (plush toy); Polyester (berries); PP (comb); PP, polyester, nylon, paper (scarf with charm), paper (manual)
• Suitable for ages 3 and up
• Price: 3,000 JPY + tax
• Selling from Fall 2020
• Copyrights: ©2020 Pokémon. ©1995-2020 Nintendo/Creatures Inc./GAME FREAK inc. ©2019 Moose Group ©SEGATOYS
• Available at: toy stores, department stores, online retailers, etc.
• Wesbite (WHO are YOU? Pokémon is not yet listed at time of writing)