Fans of the ever-popular My Hero Academia franchise who happen to be in Japan this fall will surely appreciate a collaboration celebrating Season 6 of the anime adaptation that kicks off today, October 25th, at participating FamilyMart convenience stores.

The lineup in the FamilyMart "Plus Ultra" campaign includes a total of 14 products inspired by the quirks, special moves, favorite foods, etc. of popular My Hero Academia characters, each one made with attention to detail.

MHA Season 6 x FamilyMart collab merch lineup

Collaboration Food

Deku's Katsudon style rice ball

• Name (JP): デクのかつ丼風おむすび
• Translation: Deku's Katsudon style rice ball
• Description: This omusubi rice ball is inspired by Deku's favorite food, katsudon (pork cutlet on rice). The rice is topped with fluffy egg, pork, and onion, and seasoned with tonkatsu sauce.
• Price: 218 JPY (inc. tax)
• Available nationwide from: October 25th

Deku's Matcha Baumkuchen

• Name (JP): デクのバウムクーヘン(抹茶味)
• Translation: Deku's Baumkuchen (matcha flavor)
• Description: A green tea-flavored Baumkuchen that matches Deku's image color. It is covered with a half layer of white chocolate.
• Price: 248 JPY (inc. tax)
• Available nationwide from: October 25th

Bakugo's Sweet and Spicy Frank

• Name (JP): 爆豪の旨辛フランク
• Translation: Bakugo's Sweet and Spicy Frank
• Description: A tasty frankfurter on a stick seasoned with chili pepper. It comes in a special bag with a Bakugo design. *Limited quantity, 4 designs in total.
• Price: 198 JPY (inc. tax)
• Available nationwide from: October 25th

Todoroki's Berry Cheese Ice Cream Puff

• Name (JP): 轟のベリーチーズシューアイス
• Translation: Todoroki's Berry Cheese Ice Cream Puff
• Description: A flavorful baked puff pastry filled with cheese ice cream and red berry sauce. The rich flavor of cheese and the sourness of berries are a perfect match.
• Price: 180 JPY (inc. tax)
• Available nationwide from: October 25th

Endeavor's Prominence Burn Sandwich (Fire-Roasted Beef)

• Name (JP): エンデヴァーのプロミネンスバーンサンド（炙り牛焼肉）
• Translation: Endeavor's Prominence Burn Sandwich (Fire-Roasted Beef)
• Description: Fire-roasted yakiniku beef topped with cheddar cheese, egg salad, spinach, and carrot namul, with a spicy seasoning.
• Price: 330 JPY (inc. tax)
• Available nationwide from: October 25th

Hawks' Favorite Yoritomi Grilled Chicken

• Name (JP): ホークス御用達 ヨリトミのグリルチキン(炭火やきとり風味)
• Translation: Hawks' Favorite Yoritomi Grilled Chicken (Char-Grilled Yakitori Flavor)
• Description: Inspired by the chicken skewers served at Yoritomi, Hawks' favorite restaurant, these chicken breasts are seasoned with a soy-based sauce and char-grilled one by one for a yakiniku flavor.
• Price: 330 JPY (inc. tax)
• Available nationwide from: October 25th

My Hero Academia Manmaruyaki Cake

• Name (JP): 僕のヒーローアカデミア　まんまる焼き
• Translation: My Hero Academia Manmaruyaki Cake
• Description: Soft and chewy cake dough with a cheese-flavored cream filling. 4 package designs. Comes with an original sticker (10 types in total). Limited quantity
• Price: 198 JPY (inc. tax)
• Available nationwide from: October 25th

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FAMIMA CAFÉ x My Hero Academia collab cups

During the campaign period, "FAMIMA CAFÉ" Blended Coffee M and Cafe Latte M cups will sport original designs of popular My Hero Academia characters. There will be a total of five different designs, selected at random. Limited quantity.

FamilyMart app stamp campaign

Limited ed. Deku plush toy: 10 stamps (30 people)

Customers using the Famipay app to purchase eligible products from now until November 21st, 2022 (JST) can accumulate stamps to enter a drawing (until November 25th, 2022) to win original merchandise.

Original tees: 5 stamps (50 people)

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Gifts with snack purchases

Between now and November 14th, 2022, for every three eligible products purchased, you'll receive campaign-limited merchandise.

Original Metal Badges (total 6 kinds)

A5 color-printed plastic folders (total 5 kinds)

Folders only availabe from Nov. 8th, 10:00 AM (JST)

My Hero Academia ver. Ninja Meshi gummies

ヒロアカめし Hiroakameshi, a collaboration between My Hero Academia and 忍者めし Ninja Meshi gummies, will be available exclusively at FamilyMart from November 8th. Price: 150 JPY (inc. tax).

For one or two FamilyMart receipts totaling 500 yen (including tax) or more including one or more eligible snacks purchased between now and November 14th, 2022, you can enter a drawing in which 130 people will be selected to win limited special merchandise.

Hiroakameshi Blankets: 2 receipts required, 30 winners

Original QUO Card: 1 receipt required, 100 winners

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Gifts with jelly drinks

From November 1st, 10:00 AM (JST), customers who buy 2 participating jelly drinks will receive one of 6 original metal badges.

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FamilyMart Original My Hero Academia Merch

In addition to all the above, you'll also be able to buy the following FamilyMart original My Hero Academia merchandise from November 3rd, 10:00 AM (JST) at participating FamilyMart branches (some products need to be reserved online via FamiPay).

Left: Clear cards, total 28 kinds, at random. Price: 308 JPY (inc. tax) / Right: Acrylic key holders, total 12 kinds, at random. Price: 715 JPY (inc. tax)

FamiPay Exclusive Merch

Available from now until November 14th, 2022, exclusively via the FamiPay app:

Left: Acrylic stand, total 4 kinds, at random. Price: 3,300 JPY (inc. tax) / Right: Acrylic block. 1 kind. Price: 3,300 JPY (inc. tax)

The villains are coming on November 8th!

Starting on November 8th, 2022, six new original collab snacks and drinks are scheduled for sale. Collab products featuring villains will make their appearance, so don't miss it! We can't show you just yet, but here's a sneak preview: