For one reason or another, people in Japan have the tendency to comment on the size of other people's faces. Small faces are often considered cute, feminine, and attractive, while larger faces are seen as less desirable. Because of this, a vast variety of beauty care products guaranteeing consumers a reduction in the size of their face (or, at least, the illusion of it) can always be found at any local store. Facial massage goods are one of the most popular and easy-to-use types of such products, so much so that it actually looks like they've infiltrated the world of cats, too.

Relaxing with his sister Kinako, Chataro the Munchkin closes his eyes as his owner massages his face with a facial roller. It doesn't take a genius to know that he's enjoying every second if it, and even Kinako watches with a hint of envious curiosity in her eyes.

Chataro must really enjoy his facial massages, because he's quite often on the receiving side of them. We kinda hope the massager won't work, though, because why would anyone want to live without that squishy, pudgy little face?

But everyone knows that cats are king, so if Chataro wants a face massage, he's damn sure getting one.