Celebrate My Melody’s birthday with tasty sweets and drinks at Shibuya 109
SHIBUYA109 Entertainment Co., Ltd. will run a “My Melody♡ Happy Birthday SHIBUYA109 Campaign” from January 16th to 31st, 2023, to celebrate the birthday of Sanrio’s…
Shibuya 109
Probiotic drink Yakult launches first ice cream line with pop-up shop and supermarket release in Japan
Yakult is known globally as a probiotic drink, but recently it has received a sweet revamp. This globally popular beverage was created in Japan in…
Welcome The Reiwa Era With DJ Hello Kitty At LGBT Pride Week’s Rainbow Rooftop Party
Coinciding with the end of the Heisei Era and the beginning of the Reiwa Era, this year’s Tokyo Gay Pride Week from April 28th to…
Tokyo’s Shibuya 109 Holding Competition to Design New Logo for the Iconic Mall
Shibuya 109 is like clothes nirvana for anyone with an interest in Japanese fashion. The apparel and beauty mall is overflowing with shops and brands…
Shibuya 109 Collaborate with BTS for Pop-up Store and Christmas Campaign
The legendary purveyors of Tokyo trends, Shibuya 109 have made so-hot-right-now South Korean boy band BTS the faces of their Christmas campaign, which is succinctly…