Switching to paper packaging

Since 2019, Nestlé has been tackling the problem of marine plastic waste, replacing its plastic packaging with a more environment-conscious paper packaging, beginning with its original Kit Kat flavor and their popular Otona no Amasa (Adult Sweetness) flavors. They also have instructions on folding the paper package into origami.

Focus on marine life

Now, Nestlé, which hopes to make a total switch to paper packaging by 2025, is stepping up its efforts even further, this time releasing an Ocean Salt Kit Kat with four package design variations, each one featuring a marine animal and instructions on how to make an origami version from their packages.

Moreover, Nestlé is donating 10 JPY from each package to support the activities of "Zero Waste Japan," an NPO which aims to create new models of production and distribution and develop products which support "zero waste living."

Ocean Salt Kit Kats

In these new Ocean Salt Kit Kats, you can savor the exquisite balance of sweetness from premium white chocolate and sea salt from the Seto Inland Sea blended into a creamy filling.

Ocean Salt Kit Kat package designs

Sea Turtle

Link to origami instructions

Earless Seal

Link to origami instructions


Link to origami instructions

Manta Ray

Link to origami instructions

Documentary movie with Jennifer Mila Hasegawa

Nestlé will release a documentary movie featuring half-Japanese half-South African model and fashion director Jennifer Mila Hasegawa, whom some may know from "Terrace House: Aloha State." Hasegawa became acutely aware of the problem of waste during her time living abroad.

Jennifer Mila Hasgawa links: Twitter, Instagram, YouTube channel

You can view the movie from Wednesday, April 22nd (JST) here.

For more information about Ocean Salt Kit Kat's and Nestlé's initiatives against plastic waste, see their official website here.

By - Ben K.