- Source:
- Nestle Japan
Related Article
-
Wear an adorable Pokémon lullaby around your neck with stylish Jigglypuff necklaces
-
Japanese artist solves foggy glasses mask problem with brilliant Ramen Mask
-
Japanese maker releases 100% plant-based veggie wraps to curb food waste and add color to dishes
-
Lipton Releases Sakura Milk Tea To Celebrate Blooming Cherry Blossoms In Japan
-
82-year old Hiroshima woman fends off bear attack by punching it and knocking it down
-
Japanese TV celebrity shiba inu holds up photoshoots by constantly falling asleep
While Japanese Kit Kats have gained a favorable reputation for their exciting variety of region and season exclusive flavors, sometimes it's the actual packaging of the popular chocolate treats that sets them apart. Recently, Nestlé Japan designed customizable photograph and letter souvenir boxes for Kyoto, as well as a traditional sushi box wrapping.
The new packaging for Japanese Kit Kats isn't a limited edition campaign, however, but instead a sign of a total overhaul to come. Nestlé Japan has announced an initiative to replace the current plastic packaging of Kit Kats in Japan with a more environment-conscious paper packaging, and they're using origami as encouragement.
The company is aiming to make a total switch to paper packaging by 2025, but in preparation are releasing paper packaging for the large versions of the original Kit Kat flavor, as well as their popular Otona no Amasa (Adult Sweetness) flavors.
Original
Matcha Adult Sweetness
Original Adult Sweetness
Deep Matcha Adult Sweetness
Nestlé Japan is encouraging people to support the new paper packaging by recommending that they turn the packaging into paper cranes and other origami creations to send a nice message to their friends and family. The initial paper packed Kit Kats will go on sale in Japan starting in late September.