The world’s first “make-your-own Kit Kat” service offered at new Kit Kat Chocolatory in Shibuya’s Miyashita Park

Whether it's for the (then) world debut of ruby chocolate, rare volcanic chocolate, or cacao fruit chocolate, Kit Kat has always offered their most premium products at their Chocolatory stores.

The latest Chocolatory location opening in the brand new Miyashita Park commercial complex in Shibuya on August 4th, 2020 takes the notion of "premium" to a new level by offering what will be a world's first for the global chocolate snack giant: A make-your-own original Kit Kat service. While other Kit Kat Chocolatory locations outside of Japan have Kit Kat customization in which store staff make Kit Kats with ingredients you specify, the Miyashita Park Chocolatory will be Kit Kat's first experience-based store, and this special service where customers make their own Kit Kat entirely by themselves will be the most prominent expression of the store's concept.

Kit Kat Chocolatory Miyashita Park

In addition to unique experiences such as the make-you-own original Kit Kat, the Miyashita Park Kit Kat Chocolatory, which is the 8th store in Japan and the 4th store in Tokyo, offers Premium Kit Kats under the full supervision of "Le Patissier Takagi" owner chef, Yasumasa Takagi.

The store also features a Kit Kat-designed piano that anyone can play, and Shibuya-themed pop design interior with a surprisingly large "Kit Kat" jutting out from the wall, a surprising bicycle, and a cute statue of Hachiko, the faithful dog and Shibuya icon.

You'll also find limited sweets that you can only experience at this store, such as fluffy and moist waffle-like Kit Kat sweets, and a rich original soft-serve ice cream making generous use of couverture chocolate. You'll also be able to enjoy a variety of coffee drinks by NESPRESSO. You can try some of the store's suggested pairings of seasonal limited coffee drinks and Chocolatory products.

Make-your-own original Kit Kat service

Pour one of three types of couverture chocolate (bitter, milk or ruby) into the provided Kit Kat mold.

Cut out four wafers and put them into their respective partitions.

Smooth the surface with the provided spatula knife.

Decorate with your choice of 4 of a total of 17 toppings to create a one-and-only Kit Kat.

Then chill in the refrigerator for 30 minutes and you're done!

Toppings

Nuts

Pistachios
Hazelnuts
Coconut
Almonds

Fruits

Raisins
Dried pineapple
Dried raspberry
Dried strawberry
Orange compote

Photogenic ingredients

Mini marshmallows
Silver dragées
Flower chocolate
Heart chocolate
Colorful spray chocolate
Mini pretzels
Cocoa nibs
Edible flowers

Some examples:

You get you choice of 6 beautifully designed boxes to take your original Kit Kat home for your enjoyment or to offer as a gift.

The Original Kit Kat service takes 70 minutes in total and you can participate 5 times a day at 11:30 am, 1:30 pm, 3:30 pm, 5:30 pm, and 7:30 pm. Reservations are made at the store from 11:00 am for parties of up to six people. Participation costs 2,000 JPY + tax and includes one drink.

Kit Kat Waffles: 1,000 JPY + tax

Unlike traditional waffles with square depressions, these waffles have Kit Kat shaped ridges. The waffles are rolled up and filled with delicious ingredients and crushed Kit Kats for a special dessert which is only available here.

Chocolate Banana

Marron Chocolat (Chocolate Chestnut)

Chocolat Strawberry

Chocolat Orange

Sublime Soft-Serve Ice Cream: 630 JPY + tax

Making ample use of couverture chocolate with 66% cacao and an original blend of three chocolates from Ghana, Madagascar and the Dominican Republic, this is a rich and satisfying original soft-serve ice cream. Enjoy it with a topping of "Sublime Bitter" Kit Kat.

World's first Kit Kat designed piano

The entire surface is decorated with a brown Kit Kat bars, and the black keys are decorated with six colorful Kit Kat bars. When you stop by the store, feel free to play it!