Autumn is on the horizon, which means it’s time to start seeking snug clothes, thick throws and mugs to fill with all the comforting autumnal beverages that are released in Japan each year. Like Starbuck’s latest chestnut flavored drinks

For fans of cute character goods, especially The Moomins, Perfect World Tokyo Co. Ltd has the perfect autumnal mug for you! Check out images and details of the adorable, stylish cups themed on Finland's iconic family of fairies below.

Sopo Moomin Mugs

The Sopo Moomin mugs are adorable and stylish, fusing Nordic design with the soothing charm of Moomin characters.

The cups are available in two colours; soft and subtle shades of blue or pink which perfectly evoke the mellow coolness of autumn. Each mug, glazed and decorated with a minimalist flower design, is perfect for enjoying your morning cup of coffee and also as an attractive ornament for your home.

Characters from the Moomin franchise are perched on top of each mug. Little My sits on top of the pink cup, while Moomintroll sits on top of the blue-gray mug. The characters are plump and round which creates a sense of sopo, the Finnish word for cute, every time you see them.

Sipping your morning coffee from these cups will rouse you like a cool autumn breeze, and simultaneously make you feel a sense of relief as you gaze at the gorgeous design.

Sopo Moomin mugs are earthenware so are easy to wash and care for. You can pick one up here

Price: ¥1,650 (including tax/ excluding shipping)

Moomin Mania in Japan

The Moomin characters are well-loved in Japan, which as a country accounts for almost 50% of the Moomin market . The Finnish character’s first captured the hearts of the nation in the 1960’s when Tove Jannson’s children’s books were translated into Japanese. The round, harmless appearance of Moomins chimed with the Japanese notion of kawaii and an animated series based on the characters was released in 1969 which proved wildly popular. Since then, Moomin-mania has gripped the nation, with Moomin cafes, character goods and collaborations have continued to pop up like wild mushrooms. Japan even has their very own national theme park dedicated to the hippopotamus-esque fairies, which is an ideal day trip for visitors to Tokyo.

Perfect World Tokyo Details

Perfect World Tokyo is Japan's largest retailer of character goods. Using the capital as a base, the store aims to send Japanese popular culture from Tokyo to the world. They dispatch over 10,000 items daily from snoopy plushies to Pokemon goods. Check out their website below and enjoy the quirky user interface.

Perfect World Tokyo Website

By - Toby M.