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Japanese singer AI and SNS marketing firm FinT launch Instagram media Take Action for Peace
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On June 18th, Japanese SNS marketing company FinT, Inc. announced the launch of "TAP: Take Action for Peace", an Instagram media created by popular singer AI.
Although there has been an increase in the number of corporate initiatives and media-based messaging related to SDGs in Japan recently, many young Japanese people are still unsure about what they can do on an individual level or have the impression that participating is too difficult.
FinT teamed up with AI to launch TAP as the first-ever Instagram-based SDGs media outlet by an artist aiming to promote a peaceful world. With the message of "Take Action for Peace," TAP will present AI's thoughts on the environment and society in a fun and easy to understand manner. FinT will use its experience in Instagram marketing geared towards young people to help raise awareness.
AI's message
AI's SDGs track record
AI already has a track record of working towards SDGs. For example, she was the official artist for "One Young World Tokyo 2022," the world's largest global forum for next-generation leaders on the theme of contributing to the SDGs, providing the theme song "Not So Different."
AI was also the first Japanese representative to join "Together At Home," an online project helmed by the Global Citizen & World Health Organization (WHO) in collaboration with artists from around the world. She also contributed the theme song "HOPE" for the "deleteC" project aiming to accelerate the search for the cure to cancer, in which she also participated.
About TAP
Instagram link: TAP: Take Action for Peace
Overview
"TAP: Take Action for Peace" is the first Instagram SDGs media project created by AI, a singer and artist dedicated to creating a peaceful world.
Description
The "TAP: Take Action for Peace" message focuses on environmental and social issues that AI is interested in, and also includes videos to encourage people to take action now.
Future initiatives
The first theme is about "dreams," which are important in realizing a peaceful world. In addition, TAP would like to introduce companies that are engaged in environmentally friendly activities and share AI's thoughts on how to realize an ideal world.
Message from Yui Ōtsuki 大槻祐依, CEO of FinT Co., Ltd.
For more information on FinT Co., Ltd. and their SNS marketing services, visit their website here.