You see what looks like a collection of fancy embroidery thread in various appealing colors.

But as you're admiring them, you can detect a blend of fragrances wafting through the air. "Hmm, is that nice smell coming from the embroidery thread," you wonder.

Actually, it's not embroidery thread, it's incense in cord form!

Aroma Cord, colorful incense in cord form

Aroma Cord is an unusual, innovative type of corded incense that lets you enjoy authentic fragrances in a casual and creative way.

Each set includes an incense clip and a non-flammable mat along with a length of Aroma Cord incense.

If you use an incense clip, you can burn the desired length without cutting the cord.

The approximate burning time is about 8 minutes for a 10 cm (4") length, with a total of 2 meters (6'7") per package.

Not just for burning: Unbind your creativity!

Of course, you can use Aroma Cord like traditional incense to burn and enjoy, but with a bit of imagination, you can come up with all kinds of other ways to put Aroma Cord to use!

For example, you can fashion it into a bracelet or anklet, tie it into a decorative element and wear it as a pendant...

...tie it into elegant mizuhiki ribbons for decoration...

...or use them to add a bit of color and pleasant fragrance as the finishing touch to your gift wrapping.

The recipient will surely be delighted with the wonderful aroma wafting through the air!

The colorful "Aroma Cord" series comes in a total of nine different colors and scents.

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Deep Ocean

Deep Ocean is a fresh and cool scent that evokes the image of the depths of the sea.

Breezy Grass

Breezy Grass has a refreshing aroma that evokes pleasant green pastures.

Fruity Flowers

Fruity Flowers is inspired by the gorgeous fragrance of blooming flowers.

Blooming Flowers

Blooming Flowers is characterized by its elegant and clean fragrance.

Exotic Citrus

Exotic Citrus has a gentle, sweet, fruity fragrance.

Spicy Jasmine

Spicy Jasmine offers the refreshing scent of jasmine with a hint of spice.

Modern Agarwood

Modern Agarwood has a rich fragrance that combines agarwood and coriander.

Noble Sandalwood

Noble Sandalwood is a gentle and pure fragrance featuring the noble scent of sandalwood.

Smoky Forest

Smoky Forest has a mature and bracing scent with a hint of smoke.

Aroma Cord incense Set of 9

If you think there are so many scents to choose from and can't make up your mind, we recommend this set of nine scents.

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Trying out Aroma Cord incense

A writer at our sister site Grape took some Aroma Cord home to see how she could put it to use.

Here are the three she ordered:

"They looked so cute, like embroidery thread," she said.

From the moment she opened the bag, she could smell the wonderful fragrance. It was so nice that she decided to leave it as it was for a while since she could enjoy the fragrance without even burning it as incense.

"Eventually, I decided to tie it onto a gift for a friend," she told us. Here's how it looked:

It's a nice addition to a simple bag or box. "If you use it to tie a message card to your gift, the lucky recipient will enjoy the fragrance as they read your message," she noted.

Aroma Cord is a new type of incense that allows you to enjoy fragrance easily without even needing to burn it. You can enjoy different colors and scents according to your mood.

We also recommend this colorful incense if you're looking for a small gift.