For most people, miso soup is simply a blend of hot water, dashi and miso paste that is usually served alongside a traditional Japanese teishoku meal, but for the minds behind MISOVATION, the soup is so much more, and provides an opportunity to create a well-balanced meal that is not only good for the human body, but tastes great too.

Developed under the guidance of a dietitian, MISOVATION delivers each month a lineup of miso soup filled with the 31 essential nutrients needed for a healthy well-balanced meal.

Not just a typical pour-over-powder soup, MISOVATION’s packets come filled with freeze-dried toppings like pork, pumpkin, radish and other vegetables – which provide the consumer with extra flavour, additional nourishment and the satisfaction of eating, rather than drinking when it comes to miso soup.
Being freeze-dried ensures these ingredients come with fresh flavour and full nutritional value that won’t deplete when heated.

Preparation instructions:

– Empty the contents of the package into one microwavable container
– Add 150ml of water (substitute with soy milk or milk for a pottage-like soup)
– Heat in the microwave (500W: 5 minutes 30 seconds / 600W: 5 minutes)
– Mix well and enjoy whilst hot

In addition to supporting the development of healthy diets in individuals, MISOVATION also aims to help the miso industry as a whole. Collaborating with miso breweries across Japan, the brand switches up the miso in each monthly delivery – by doing this, consumers can encounter new flavours and types of miso from throughout Japan, whilst local miso producers can increase their output and reach.

In recent times, despite being a traditional part of the Japanese diet, the consumption of miso soup has declined. This decrease puts stress on the miso industry, and threatens a major part of Japan’s food culture. By providing tasty meals based on miso soup, MISOVATION plans to revitalise the miso soup industry, create a more sustainable world and prove that being healthy doesn’t mean you have to skip on flavour.

MISOVATION can be enjoyed by anyone, but the brand is especially interested in helping those who do not have time to cook due to work or study, those who are looking for diet-friendly meal options, and those who would like to support the eating habits of a friend or family member who lives alone.

The hassle-free soups are available to purchase online as part of a subscription plan or as a single trial/gift-option.

MISOVATION

Contents: Approximately 265 grams (weight varies depending on the chosen variety)
Single purchase (pack of 4): 1058 yen
Regular Subscription (4 pieces per delivery): 972 yen
Regular Subscription (8 pieces per delivery): 928 yen
Regular Subscription (4 pieces per delivery): 885 yen