Marvel's highly anticipated upcoming film, Doctor Strange in the Multiverse of Madness is getting help with its promotion in Japan from a surprising collaborator: Vtuber agency hololive production, operated by Cover Co., Ltd.

Doctor Strange in the Multiverse of Madness is the sequel to the 2016 film Doctor Strange and the 28th film of the Marvel Cinematic Universe (MCU).

The tagline for the Japanese poster is: "A forbidden world (multiverse) will be revealed."

When you think about it, Vtubers operate on multiple "dimensions." Not only can they represent themselves either in two dimensions or three, but they can also travel freely between the narrative world delineated by their character setting and lore and the fans' "real world" when they interact with them during live streams and appear in concerts. So then, you could say that Doctor Strange and hololive Vtubers have something in common!

Several Marvel-loving members of hololive who are eagerly awaiting the release of Doctor Strange in the Multiverse of Madness are getting together for a special show on the eve of the film's May 4th release in Japan. During the show, they'll look back on the first film, Doctor Strange, as well as consider some of the highlights of its sequel in a way that should be easy to understand even by viewers who haven't seen previous Marvel films. Of course, they'll also give their take on the gifted surgeon turned Master of the Mystic Arts, Doctor Strange.

Finally, making an exclusive appearance in the show, "Virtual Strange" will make an appearance.

To commemorate the occasion, hololive production has created a special tie-up poster inspired by Doctor Strange in the Multiverse of Madness and featuring the eight Vtubers who will host the show. The tagline says: "A transcendental (hololive) world will be revealed" and in place of the film title, the words "hololive in the Multiverse of Promotion" are written in Japanese.

As hololive fans will surely recognize, the members are: さくらみこ Sakura Miko (Generation 0), アキ・ローゼンタール Aki Rosenthal and 白上フブキ Shirakami Fubuki (1st Generation), 大空スバル Oozora Subaru (2nd Generation), 戌神ころね Inugami Korone (Gamers), as well as ラプラス・ダークネス La+ Darkness, 鷹嶺ルイ Takamine Lui, and 沙花叉クロヱ Sakamata Chloe (holox).

The show will be broadcast on hololive production's official YouTube Channel on May 3rd, 19:00 (JST), so be sure to check their channel for updates!