Japan’s MOS Burger dips into the wild side of food pairings with controversial Tweet

Almost every day of the year in Japan is celebrated as some kind of commemoration on social media. For example, Pocky and Pretz Day is celebrated on November 11th, since the date looks like four sticks lined up in a row.

The numbers of the date November 29th, on the other hand, can be read as iiniku, which sounds a lot like 言い難い iinikui, meaning "hard to say," or by extension, "hard to admit." In other words, November 29th is (Confessing Things That Are) Hard to Say Day in Japan.

Japanese fast food chain MOS Burger decided to join the fun on November 29th. Their confession, however, was so shocking that it had very mixed reactions.

They confessed that two things most people would never think of combining was in fact "the most amazing pairing." One of them was their popular "Mos Chicken," loved for its crispy, deliciously seasoned fried breading and moist, juicy meat. As for the other, take a look at their Tweet and see for yourself!

That's right. They're actually singing the praises of fried chicken dipped in a vanilla shake!

Some people may have heard of dipping fries or even chicken nuggets in shakes at certain fast food chains, but dipping a whole piece of fried chicken is quite the bold move!

Especially in Japan, where dipping non-sweet things in shakes is a far less common practice, most of those who saw this image surely thought to themselves: "Is it really OK to do THAT?"

Of course, Japan is no stranger to sweet and salty combinations. For example, many Japanese people sprinkle a bit of salt on their watermelon as a traditional "lifehack" for enhancing sweetness. More recently, salted caramel and salted chocolate have become popular too. However, the pairing of "Mos Shake Vanilla" and "Mos Chicken" surely caught most people by surprise.

In fact, it may have been just a bit too radical a suggestion, since it elicited a very mixed response. Some of the comments were:

  • "What is this? Is this for real?"
  • "Last time I checked, today wasn't supposed to be the day when you tell lies."
  • "I think it would be good, because in Okayama Prefecture, we eat soft-serve ice cream with fried oysters on top."
  • "It's a good idea to have (a pairing allowing you to) alternately enjoy sweet and salty flavors!"

Some who were quick to act also reported that they went to their nearest MOS Burger to confirm their claim.

Want to know if they're right? You'll just have to try it out for yourself and see!

By - grape Japan editorial staff.

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