Shibuya, one of the most popular neighborhoods in Tokyo, is now home to a very entertaining and enjoyable bar experience called Asobibar. This amusement bar franchise which launched in the Kansai region in 2016 is quickly gaining popularity for its all-day unlimited food, drinks and games, with over 300,000 visitors per year and over 10 million views on TikTok. As of December 16th, 2022, the franchise has finally expanded to the Kanto region, with its first location in Shibuya opening on December 16, 2022.

One of the main attractions of AsobiBar is the all-day unlimited drinks option for a fixed fee of 4,500 yen. With over 100 varieties of drinks available, visitors can indulge in a wide range of alcoholic beverages while enjoying the various games offered in the bar. These include darts, karaoke, ping pong, billiards, and the latest console video games. AsobiBar also offers the opportunity for visitors to meet new people through social games and other fun activities.

The food menu at AsobiBar is also a highlight, with female customers able to enjoy all-you-can-eat bar food. The menu includes a variety of dishes such as pizza, fried potatoes, fried chicken, omurice, squid rings, various kinds of fries, and specialty cakes. The bar food is prepared using secret recipes by the company director, based on his experience as the former general manager of around 30 izakaya gastropubs, so you can be sure it's tasty!

You can also relax with shisha in your choice of several flavors.

Another aspect that makes AsobiBar stand out is its luxurious interior. The total cost of construction exceeded 100 million yen and the white and black interior is lined with carefully selected objects. There is even a secret VIP room rumored to be frequented by celebrities.

AsobiBar also hosts sports-watching events, which are always a big hit with often over 100 people attending. In particular, during the World Cup, Asobibar locations had over 1,000 visitors per day. The director of the company attributes the high reputation of Asobibar as a spot to watch sports games to the excitement and energy of the atmosphere.

AsobiBar also offers a unique color band system to visitors, where customers can wear a colored band around their wrist depending on their mood for the day: Green for first-time guests who want to hook up with new people, yellow for groups who just want to have fun among themselves, blue for shy 'herbivore' guests who could use a little help from the staff, red for go-getter 'carnivore' guests who know what to do, pink for guests who are mostly there to drink, grey for the guests who want to chillax with shisha, gold for those who'll gladly pick up someone's tab, and black for executives who want others to know that they're VIP.

This system allows visitors to easily identify and connect with others who may be in a similar mood or looking for similar experiences during their visit to the bar. As a way of breaking the ice between visitors, it's just one of the things that makes Asobibar a fun place to hang out.

If you're looking for a unique and exciting experience while in Shibuya, Asobibar is a must-visit spot. With a wide range of food and drinks, games, and activities, you are sure to have an unforgettable time.

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Asobibar information

• Name: ASOBIBAR 渋谷横丁前店 Shibuya Yokocho-mae Branch
• Address: 渋谷区神南1-22-10 皆川ビル4階 (4F Minagawa Bldg., 1-22-10 Jinnan, Shibuya-ku, Tokyo)
• Access: 3 minutes walk from Shibuya Station on Inokashira Street
• Phone: 03-5422-3163
• Business hours: Open all year round from 6:00 p.m. Not open for breakfast or lunch. Doors close at 4:30 a.m. on weekdays and on the day after a national holiday, and at 5:00 am on Saturdays, Sundays, and national holidays.
• Official website (Japanese only)