An emotive baby and Golden Retriever really don't need any assistance in the cute department, but this Japanese commercial for Amazon Prime has given the pairing an adorable boost.

Things start out seemingly perfectly, with the baby enjoying a pleasant Sunday morning by playing with her parents. The Golden Retriever sees this, takes an interest in the baby, and immediately wants to join in and make a new friend!

Hey you, let's be friends!

Oh no! That didn't go as planned...

The poor Golden Retriever is devastated, he just wanted to be friends.

The kid likes the stuffed lion, but is afraid of the dog. So the dad gets an idea--Amazon Prime to the rescue!

Just 30 seconds, but full of heartwarming goodness.