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March 30th was the opening day for Tokyo’s new Starbucks Evenings, a different kind of Starbucks where they serve alcoholic drinks and food in addition to the usual Starbucks coffee menu.
The cafe’s top recommendation is the “Wine Fraggino,” a sort of wine Frappuccino. Naturally we had to try this new and enticing version of wine, so we headed out to Marunouchi on opening day.
Located on the first floor of the Shin Tokyo Building, about a 7 minute walk from Tokyo Station, Starbucks Evenings looked just like any other Starbucks location.
Since we arrived at around 2:30PM on a Wednesday, we speculated that it wouldn’t be too crowded — people were surely still stuck at work, and would probably be saving the booze for later. Of course, we were wrong.
The cafe was packed, with few open seats for those lucky enough to grab them. The line wasn’t too bad, though, and we only had to wait about 5 minutes to order.
We were obviously going to order the Wine Fraggino, but what else? Like the standard Starbucks stores, they had pastries and sandwiches, but they also had an array of Tartelettes and plates of Ratatouille.
The Tartelettes were basically rectangular, mini-sized tarts, and came in 5 different types: Camembert & Berries, Black Cocoa Couverture, Cream Cheese & Orange, Strawberry & White Chocolate, and Gouda Cheese & Tropical Fruits. We decided to try Camembert & Berries, and Cream Cheese & Orange.
And then it was time to finally dig in! But first, the wine.
The Wine Fraggino had the faint scent of wine, but mostly had a fruity, sweet aroma. A simple mix of blueberry wine (with blueberries grown in Hokkaido Prefecture) and ice, it was resemblant of a blueberry slushie, but also had the refined taste of red wine. Sweet, cold, and refreshing, it was absolutely freaking delicious.
But the sweets were calling.
The first Tartelette we tried — Camembert & Berries — wasn’t overly sweet, and went well with the red wine. It was partly dipped in chocolate, which gave it a bittersweet factor, letting us enjoy two different flavors in one tart. Cream Cheese & Orange was a little bit sweeter, and had the tartness and citric aroma of oranges.
It didn’t take long for us to devour these clean, and since the Wine Fraggino didn’t seem to have a large alcohol content, it was the perfect midday pick-me-up.
Starbucks Evenings is the first location to open in Asia, though not the first in the world. But according to them, the majority of the food and drinks on the menu were produced specifically for Japan. Even the bottled wines are made exclusively for Starbucks Japan, so while it’s not a completely new store, the same menu won’t be found anywhere else.
They even have original Starbucks wine glasses handmade by Japanese glass artisans for 3,000 yen (26.70 USD), which can also be bought at the store.
If you’re not a huge wine person, they also have beer, and obviously coffee, so there’s something for everyone. The Wine Fraggio is 900 yen (8 USD), while the Tartelettes are 380 yen (3.38 USD) each.
Starbucks Evenings will likely become the hub for wine-lovers looking for a casual place to have some delicious drinks and equally yummy wine pairings. And even if you’re not a big fan of wine, you’ll definitely want to try the wine Frappuccino — trust us.
Starbucks Evenings
Address: 3-3-1 Marunouchi Chiyoda, Tokyo, Marunouchi Shin Tokyo Building
Contact: 03-3216-3552
Official Website