Japanese online retailer Felissimo's YOU+MORE! series (a play on the pronunciation of "humor" in Japanese) has featured some pretty adventurous products in past, including smartphone cases that let you simulate scratching a happy Shiba Inu's belly, as well as scented lip gloss that replicates kissing a wet cat nose. Now the company combining belly-rubbing and fragrance and upping their creativity with scratch and sniff sheets scented with the fragrance of cat and Shiba Inu bellies!

The sheets are exactly as described--stationery pads that depict happy-go-lucky Shiba Inu and cats exposing their bellies for stomach rubs. If you scratch or rub your fingers on the stomach area, a fragrance that replicates the scent of kitty and doggy bellies will linger on your finger tips!

So, what exactly do they smell like? In order to faithfully reproduce the "belly smell" of those pets, Felissimo consulted with a fragrance manufacturer and took feedback from social media users on what they thought their cats bellies smelled like. "Burned milk" and "burned caramel popcorn" were common answers, so they settled on the cat variety of the sheets being scented with a "pancakes with burnt butter" fragrance (although each cat sheet is said to smell differently). The Shiba Inu variety of stationery has a fragrance resembling somewhere in between roasted beans and burnt toast.

As with many Felissimo pet-themed goods, a portion of the profit made from these creative sheets will go towards efforts to stop forced breeding of cats and find foster homes for animals displaced by natural disasters.

With reservations being taken now and set for a mid-August to mid-September delivery, the scratch and sniff pet belly stationery sets are available currently on Felissimo's Japanese website for domestic delivery within Japan--here is the cat set and here is the Shiba Inu set, each priced at 400 yen ($3.64) in bundles of 7 sheets. Felissimo has an English language website with international shipping, but the items are not yet listed there. Typically the international website makes the item available a day or two after the Japanese release, so expect them to be listed within the week. We will update the article when that is so.