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- Art / Artuniv Technicolor / dabijutsu / Gendaibijutsu Nitouhei / Ikimon Co. Ltd. / Katsuhiko Fujiwara / Maruha Nichiro Co. Ltd. / modern art / Ring / Shane Kagotani
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(Updated on July 2, 2019 with information on capsule toy)
Canned food rings
In early April, 2019, Japanese Twitter users were buzzing about a fashion accessory with an unexpected source of inspiration. The brainchild of Japanese art unit 現代美術二等兵 Gendaibijutstu Nitouhei, these rings looked exactly like miniature versions of canned seafood.
現代美術二等兵ふじわら Gendaibijutsu Nitouhei Fujiwara (@f2touhey)
"I made 'kanzume (canned food) rings.'
If you take food cans, shrink them and make them into rings, they look quite cute..."
Incidentally, the rings are modeled after two popular brands of canned crab and canned tuna:
現代美術二等兵ふじわら Gendaibijutsu Nitouhei Fujiwara (@f2touhey)
The futile art of Da-bijutsu
The rings are part of an art style invented by Gendaibijutstu Nitouhei, a humorous name which translates as "Private Modern Art" ("private" as in military rank). The two-man unit composed of Shane Kagotani (@kago2touhey) and Katsuhito Fujiwara (@f2touhey) call their art style 駄美術 dabijutsu.
According to a statement on their website, dabijutsu is "work which entertains people regardless of its degree of completion or production cost. Just as some snacks are dagashi 駄菓子 (a term for cheap snacks written with the kanji 駄 meaning "futile" and 菓子 kashi, meaning "snack"), we think that within the world of bijutsu (art), there's also a place for da-bijutsu. It's a laid-back form of entertainment that includes painting, sculpture, photography, or anything else."
Coming to a capsule toy dispenser near you
After their tweet went viral, garnering over 175,000 likes within a week of posting, they realized there was potential and entered into negotiations with Maruha Nichiro Co., Ltd. with the intent to commercialize them. (Suto Canning Co., Ltd. rings are not featured this time and it is unclear if they will be in the future)
Thanks for waiting! Their commercialization has been decided! Gendaibijutstu Nitouhei's "Canned food rings" are being produced by Ikimon Co., Ltd. based on a licensing contract with Maruha Nichiro Co., Ltd. They're high-quality diecast rings! Six varieties will be sold from August in capsule toy dispensers all over Japan! Product name: Artuniv® Technicolor Kanzume Ring Collection.
So, if you're coming to Japan this August, look out for them at capsule toy dispensers!