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Source: PR Times
Frito Lay is turning up the heat this summer with their Japanese spice infused snacks
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For crispy snacks that pack a punch, look no further than the assortment of spicy flavours Frito Lay has just added to their most popular brands in Japan; Mike Popcorn, Cheetos and everybody’s favourite, Doritos.
Frito Lay is no stranger to heating things up, as seen in their 2020 lineup of spicy flavoured snacks inspired by wasabi and shichimi pepper. This season, the ‘Shichimi pepper’ flavoured Mike Popcorn and ‘Wasabi’ flavoured Doritos will be returning with both new looks and the addition of ‘Mentaiko Cheese’ flavoured Cheetos.
Mentaiko Cheese flavour Cheetos
These corn snacks are inspired by Fukuoka Prefecture’s love of Mentaiko and Cheese, which have been combined with the snack to create an interesting blend of crunch, spice and rich flavour.
Kneaded into the stick-shaped snack, red grains of mentaiko give the cheetos a colourful appearance. With the mix of spicy mentaiko and rich cheese, this snack is sure to have you craving more.
Price: TBC/Variable
Volume: 65g
Calories:365kcal per bag
Yawataya Isogorō Shichimi flavor Mike Popcorn
Returning to the lineup this year is the Yawataya Isogorō Shichimi flavored Mike Popcorn – a collaboration product between Mike Popcorn and the 285-year-old shichimi pepper manufacturing company; Yawataya Isogorō.
The flavour became a hit when it was released last year, and with many requests calling for it’s return, it’s back in 2021 but this time with a packaging outfit change.
Who knew lightweight popcorn could pack such a punch? Experience the mix of popcorn and Japan’s popular seven ingredient spice – shichimi pepper – in this unique collaboration twist.
Price: TBC/Variable
Volume: 45g
Calories:225kcal per bag
Wasabi soy sauce flavor Doritos
Last year’s Wasabi soy sauce flavoured Doritos chips, saw the corn snack take on the spice of Hokkaido wasabi, but this year, the flavour is returning but will use wasabi developed in Nagano’s Azumino city, which is one of Japan’s leading wasabi manufacturing areas, as well as home to the world’s largest wasabi farm – Daio Wasabi Farm.
The chips feature that light green look that is synonymous with wasabi. If the kick from the wasabi isn’t quite enough to freshen your palette, then the addition of umami-rich soy sauce should do the trick.
Price: TBC/Variable
Volume: 55g
Calories:283kcal per bag