- Tags:
- Advertising / Trains
Related Article
-
Empty trains caused by COVID-19 mean changes to JR timetables in Tokyo & Kansai
-
Awesome Soundscape Of The JR Yamanote Line Lets You Hear All The Sounds Of Traveling Tokyo
-
Tokyo Hit By Heaviest Snow Storm In Four Years And Some Actually Enjoyed It
-
Passing Through Nagasaki’s Lantern Festival By Train Is A Spirited Away Experience
-
JR East to conduct driverless train test on Yamanote Line with passengers this autumn
-
Earn money in Japan just by walking with new backpack advertising part-time job service
In 2016, Seibu Railway released a series of posters, which it displayed inside its trains and on platforms. An instant hit, they have become so popular, they have made their way abroad.
Drawn by illustrator Takahiro Hidowaki, the posters depict ukiyo-e-like manga in modern day situations to entice passengers to be considerate of their fellow train commuters.
Sankei Shimbun
One image shows a woman wearing a bulky kimono and playing with her hair. The twist is that she is holding a cellphone and is sprawled luxuriously on the train seats, occupying more space than she should, with three people showing exaggeratedly anguished faces in the foreground. The caption reads: “Please let others sit comfortably.”
The Edo-era inspired pictures are humorous and beautifully drawn, and have become a hit with people visiting Japan. When the posters came out, foreign passengers even inquired if it was possible to buy some of the posters as merchandise.
Sankei Shimbun
Written by Japan ForwardThe continuation of this article can be read on the "Japan Forward" site.
Seibu Railway’s Ukiyo-e Posters on Train Manners Are A Hit Abroad