Upcoming Fate/Grand Order anime film collaborates with AXE deodorant

If you're a fan of the Fate Night/Grand Order series, then you're probably excited about the upcoming two-part animated film based on the 6th Chapter: Fate/Grand Order THE MOVIE - Divine Realm of the Round Table: Camelot (劇場版Fate/Grand Order -神聖円卓領域キャメロット), the first chapter of which, "Wandering; Agateram," was delayed by the novel coronavirus pandemic but is finally scheduled to be released in Japanese movie theaters on August 15th.

Story

In case you haven't read it already, here is the story as described on the movie's official English website:

The wandering knight, Bedivere, reaches the end of his journey. The year is A.D. 1273 in Jerusalem. The Holy Land has been transformed into a massive desert, the people have been forced out of their homes, and three major powers wage war with each other in this wasteland. The Knights of the Round Table come together to protect the Holy City and their Lion King. With the whole of his kingdom summoned into a strange land, Ozymandias, the Sun-King, quietly plots against the tyranny of this bizarre realm. The mountain people, protectors of those who were stripped of their land, await their chance at rebellion. In order to fulfill his mission, Bedivere heads for the Holy City where the Lion King rules. There he meets humanity’s final Master, Ritsuka Fujimaru, who has come to Jerusalem, accompanied by his Demi-Servant, Mash Kyrielight, in their quest to restore human history. Bedivere joins with Fujimaru and his companions to undertake this quest.

Trailer

Note: Video is region-coded to play outside of Japan. If you're living in Japan, you can watch the Japanese version here.

Collaboration with AXE deodorant products

The “Fate Series” had its first collaboration campaign with AXE deodorant products in the fall of 2019 for "Fate/Stay Night Heaven's Feel," in a wildly successful run which recorded more applicants than any other previous AXE campaign.

Bolstered by that success, AXE is teaming up with the popular franchise once more for Fate/Grand Order THE MOVIE - Divine Realm of the Round Table: Camelot.

During the campaign period held in advance of the movie's planned release on August 15th, AXE will present original gifts depending on the price of the products purchased. Fans will be able to get premium items in the likeness of popular characters such as Mash and Lion King. In addition, AXE's official Twitter account will have a "follow & retweet campaign" from June 26th to July 31st, in which one lucky applicant will be drawn by lottery to receive a special poster featuring an autographed original illustration.

Purchasing Campaign

Campaign 1

Purchase of products valued at 500 JPY or more = all participants will receive one of five limited digital wallpapers images:

Campaign 2

Purchase of products valued at 1,000 JPY or more = 100 participants drawn by lottery will receive a set of five acrylic stands with original illustrations:

Campaign 3

Purchase of products valued at 1,500 JPY or more = 15 participants drawn by lottery will receive original goods based on one of the three courses below:

A Course

Round table in the motif of The Knights of the Round Table

B Course

Round towel in the motif of Mash Kyrielight

C Course

Mirror in the likeness of Nitocris

Twitter Campaign

One lucky applicant who applies between June 26th and July 31st will be drawn by lottery to receive a special poster featuring an autographed original illustration. To participate, follow the AXE Twitter account and retweet any of the account's tweets relating to the FGO campaign.