You can always count on Japanese online retailer Felissimo for out of the ordinary goods such as fried shrimp umbrellas and poison mushroom pillows. Their latest release keeps up the cute and quirky trend in the form of a squirrel tape measure!

The plump squirrel figure strikes a classic, well, squirrely pose, but in place of where it would normally be holding a prized nut is a hole that releases a 150cm tape measure.

The squirrel tape measure is currently available from Felissimo's online store.