
Source: © PR Times, Inc.
“Like nibbling a stick of premium butter”: SNS-popular ice cream bar returns to Japanese stores
- Tags:
- Akagi Nyugyo Co. / Butter / Ice Cream
Related Article
-
Popular Japanese Mochi Ice Cream Gets A Heart-Shaped Strawberry Flavor
-
Japan’s Intriguing New Dessert Looks Like Moss But Tastes Like Matcha
-
Did you order a side of paint chips? Tokyo restaurant’s dessert baffles Twitter
-
Step into the cooler seasons with this special ice cream selection from Kojimaya
-
Haagen-Dazs Japonais line takes on Italian and Japanese desserts for kinako tiramisu ice cream
-
This Harajuku Kiosk Has the Longest Snacks in Japan Conveniently in One Place
Today, September 14th, 2021, one of the trending words on Twitter in Japan was #バターアイス batā aisu. かじるバターアイス kajiru batā aisu is the name of an ice cream bar manufactured by Japanese dairy and frozen dessert maker Akagi Nyugyo Co., Ltd., and it roughly translates to "ice cream like nibbling on butter." September 14th is the day it returns to the frozen section of convenience stores and supermarkets nationwide, but only for a limited time.
According to their press release, "When the ice cream was first released in February 2021, it became a hot topic on social networking sites and greatly exceeded initial sales estimates."
Using fermented butter made from Hokkaido milk, the popular ice cream bar "reproduces the rich taste and unique flavor of butter" in a dessert.
On Twitter, those who tried it posted comments such as:
Product information