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McDonald's Japan Corporation has teamed up with one of Japan's most famous heroes, Ultraman, in conjunction with the highly anticipated reimagining of the series by Anno Hideaki in his upcoming film Shin Ultraman, opening on May 13th, 2022.
The new collaboration, a first for McDonald's, features a return of their long-selling favorite fried chicken burger, the "Chicken Tatsuta®," as well as a new version called "Shin Tatsuta Miyazaki Specialty Chicken Nanban with Tartar Sauce."
The two chicken burgers will be available at McDonald's restaurants nationwide in Japan for a limited time starting April 20th, 2022. In addition, five new side dishes and drinks will be added to the lineup and the burgers and drinks will be offered in original Ultraman packaging.
帰ってきたウルトラマン:©円谷プロ | 映画『シン・ウルトラマン』:©2021「シン・ウルトラマン」製作委員会 ©円谷プロ
Chicken Tatsuta
The Chicken Tatsuta® features a soft and fluffy original bun sandwiching a juicy chicken patty flavored with ginger soy sauce, crispy shredded cabbage, and a creamy, slightly spicy sauce. It's a classic that has been loved for over 30 years since it was first introduced in 1991.
帰ってきたウルトラマン:©円谷プロ
A la carte: 390 JPY, Value Set: 690 JPY, Morning Mac Set: 590 JPY, Combo Morning Mac Set: 450 JPY
Shin Tatsuta Miyazaki Specialty Chicken Nanban with Tartar Sauce
The シン・タツタ宮崎名物チキン南蛮タルタル shin tatsuta miyazaki meibutsu chikin nanban tarutaru (Shin Tatsuta Miyazaki Specialty Chicken Nanban with Tartar Sauce) blends a plump chicken patty flavored with ginger soy sauce with a rich and thick tartar sauce flavored with black rice vinegar sauce. The new taste is worthy of the name Shin, meaning "new."
映画『シン・ウルトラマン』:©2021「シン・ウルトラマン」製作委員会 ©円谷プロ
A la carte: 420 JPY, Value Set: 720 JPY, Morning Mac Set: 620 JPY, Combo Morning Mac Set: 480 JPY
Joining the chicken burger duo are シャカシャカポテト® レッド&ブラック ダブルペッパー Shaka Shaka Potato® Red & Black Double Pepper (S: 180 JPY, M: 310 JPY, L: 360 JPY), マックフィズ® 青森県産ふじりんご makkku fizu aomoriken-san fuji ringo (Mac Fizz® Aomori Fuji Apple) for 250 JPY, the マックフロート® 青森県産ふじりんご makku furōto aomoriken-san fuji ringo (Mac Float® Aomori Fuji Apple) for 310 JPY, the マックフィズ® 熊本県産すいか makku fizu kumamoto-ken suika (McFizz® Kumamoto Watermelon) for 250 JPY, and the マックフロート® 熊本県産すいか makku furōto kumamoto-ken suika (Mac Float® Kumamoto Watermelon) for 310 JPY in limited-edition cups featuring an illustration of Ultraman from the film. (*Some stores may not offer these products. A limited number of cups are available.)
Television Commercial
Moreover, a new commercial has been released online and will air on Japanese TV from April 19th. As a special Chicken Tatsuta® variation on the theme song from the 1971 TV series 帰ってきたウルトラマン kaette kita urutoraman (Return of Ultraman) plays in the background, we see Japanese people from different walks of life waiting for the Chicken Tatsuta®'s return...
© McDonald's Japan Co., Ltd.
But they are greeted by not one, but two burgers, which appear in front of them like heroes.
© McDonald's Japan Co., Ltd.
Fans of the Ultraman series may recognize the familiar "Ultraman-style" font used to write the names of the two burgers in the commercial.
As the two heroes appear, the people rejoice and the commercial ends with a clip from the upcoming film, Shin Ultraman, along with the Golden Arches and the words "Ultra Tasty!"
映画『シン・ウルトラマン』:©2021「シン・ウルトラマン」製作委員会 ©円谷プロ | © McDonald's Japan Co., Ltd.
The atmosphere is reminiscent of the Showa Era, when Return of Ultraman was first broadcast on Japanese TV.
Twitter campaigns in which you can win Shin Ultraman themed McCard cash cards are also being held. Details here (Japanese only).