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If you're a sweets fan in Japan, you've likely had to pick a side between two of Meiji's flagship bite-sized chocolate cookie snacks--Kinoko no Yama (Mushroom Mountain) and Takenoko no Sato (Bamboo Shoot Village). It's blasphemous to say to some, but they are respectively mushroom and bamboo shoot-shaped cookies with milk chocolate covered portions that don't differ much in flavor. Whether you think there's a stark difference or it's some shrewd marketing by Meiji, bickering between fervent supporters of snack has gotten so vocal that it's often referred to as the “Bamboo Shoot Mushroom War” in Japan.
A recent photo shared by Twitter user Go-sai (@meer_kato) has supporters of the Bamboo Shoot Village faction declaring a moment of victory, however. That's because it's of a traffic signboard Go-sai passed indicating a nearby location--Bamboo Shoot Village!
Source: @meer_kato
"It actually existed..."
As you can see, the sign reads "Takenoko no Sato (Bamboo Shoot Village)." It's actually for a defunct hot spring facility located in Hirakawa City, Aomori Prefecture, but that hasn't stopped the reveal from fanning the flames of debate in the Great Bamboo Shoot Mushroom War, as the fact that Takenoko no Sato existed at one point is something of a point of pride for supporters and of vexation for detractors. The post has many comments expressing as much in the replies:
"I never thought it actually existed!"
"I'm a proud supporter of Takenoko no Sato today!"
"I am a member of the Kinoko no Yama army, so I feel a sense of duty to destroy it."