Artfully designed sparkling sudachi cocktail Awasu produced by model Rinko Murata
Rinko Murata Popular Japanese model Rinko Murata 村田倫子 is no stranger to brand direction. In addition to her career as a runway model, a fashion…
Alcohol
New Flavors to Savor: The Blossoming of Tree-based Alcoholic Drinks
Shohei Nagatsuji, for JAPAN Forward A new era has dawned in the history of an activity that stretches back to mythological times in both the…
Fight off the coronavirus with Amabie monster sake!
When COVID-19 first latched onto the world, nobody could have guessed how Japan would soon become overrun with the anti-plague yokai, Amabie. The fishlike, disease…
“Kusunohana Flavored Spirits 75” made with rice and lemons can also be used as a sanitizer
In response to a shortage of hand sanitizer due to the novel coronavirus pandemic, Japan’s health ministry decided to exceptionally allow beverages with an alcohol…
Zima (yes, that Zima) releases summer festival ramune flavor in Japan
Outside of the unique flavors of Kit-Kats and sometimes Final Fantasy-themed hot food corner, one of the most surprising experiences for first-time visiting foreigners to…
Japanese health ministry approves booze for use as sanitizer
Exceptional measures As the struggle to prevent the spread of the novel coronavirus continues in Japan, the Ministry of Health, Labour and Welfare has decided…
Suntory introduces Sui, a new standard in Japanese gin
SUI 翆 On Tuesday, March 10th, Suntory will launch Sui. A new standard in Japanese gin, Sui combines the traditional eight gin botanicals juniper berry,…
New Japanese Capsule Toy Series Is An All Star Team Of Public Drunks
It seems like nowadays Japan has a capsule toy for everything, including ham and egg hamsters and shiba inu with their heads poking out of…
Suntory To Sell Limited Edition 55-Year-Old Yamazaki Whisky For 3.3 Million Yen A Bottle
The niche but classy hobby of raising a glass of Japan’s globally recognized Suntory whisky and saying “For relaxing times, make it Suntory time” just…
Suntory Releases New Strong Canned Cocktail Designed To Pair With Fried Chicken
If you’ve ever spent time in Japan and found yourself in the mood for a cheap drink, it’s very likely you’ve heard the siren call…
New Japanese Kit Kats Are Full Of Yuzu Citrus Sake Flavor
The variety of flavors Japanese Kit Kats are available in, often inspired by seasonal and regional delicacies, make them popular souvenirs for travelers from abroad….
Japan’s Tapioca Beer Puts Bubble Tea Fandom To The Test
How real is your bubble tea love? Japan’s tapioca beer puts it to the test. Japan is right in the midst of a bubble tea…
Shibuya Moves To Ban Street Drinking During Halloween Celebration
Tokyo’s Shibuya district is moving forward with regulations to ban public drinking in streets, parks, and areas around the Shibuya Station after last year’s outdoor…
Japan Opens Up Its First Ever Convenience Store Bar
Convenience stores in Japan are known for truly living up to their name, providing a multitude of services such as being a place to pay…
Forget About Champagne, Sparkling Sake Brings a Traditional Japanese Twist to Christmas Dinner
Sake, or nihonshu as it’s usually called in Japan, has become the representative Japanese alcoholic beverage in the eyes of the world. From affordable ‘one…