Baskin-Robbins, officially known as B-R Thirty-One Ice Cream in Japan, is collaborating for the very first time with San-X’s adorable すみっコぐらし Sumikko Gurashi characters on…

Floresta, a Japanese doughnut chain, is known for their sweet creations. Their nickname is ‘nature doughnuts’ since all their recipes use only organic ingredients. The…

Sumikko Gurashi is a lineup of super cute characters from San-X, whose name translates to ‘life in the corner’. These characters are linked by their…

Last week the government announced a possibility of region-wide blackouts, after the earthquake that shook the Tohoku area on the 16th of March caused a…

‘Wagashi’ is a term that refers to all different types of traditional Japanese sweets. These treats are known not just for their flavour, but also…

If you love cute characters recreated in food form, Japan is truly the place to be. There’s cafes and events announced throughout the year, starring…

‘Wagashi’ is a term that refers to all different types of traditional Japanese sweets. These treats are known not just for their flavour, but also…

Cute food is one way to celebrate your favourite kawaii characters, and Japan is absolutely the best place to take advantage of this trend. For…

Tabemasu’s super cute convenience store wagashi have covered a lot of different characters in the past. They’ve teamed up with companies such as Sanrio and…

Japan is currently celebrating ‘Golden Week’, a consecutive string of national holidays that all occur in quick succession. One gang of San-X characters, called Sumikko…

Experience the ultimate Rilakkuma and Summiko Gurashi party starting this coming 6 March at Hirakata Park’s ‘Rilakkuma & Sumikko Gurashi Festival’. Pick up event-limited products…

The rag tag group of Sumikko Gurashi is one of the most highly-merchandised characters to come out of Japanese stationery company, San-X. The brightly-colored and…

Get yourself down to a Xie Xie Pearl store this spring for a bubble tea collaboration so cute, you could burst. The store will be…

As the biggest celebration in the Japanese calendar, it only makes sense that New Year should be celebrated with some traditional sweets. Thanks to Bandai’s…

When it comes to Halloween, Japan is all about the ‘treat’ and not so much about the ‘trick’. In recent years, the country’s take on…