Häagen-Dazs is no stranger to Matcha. Through many years' experience in the Japanese market, the ice cream giant has learned how to incorporate the prized Japanese tea into ice cream bars, cups, and even creating a limited-time salon for Matcha ice cream desserts.

This year, Häagen-Dazs is bringing matcha into its popular Crispy Sandwich lineup, offering an ode to the green gold in a dessert called "Matcha Ensemble." True to the "ensemble" concept, it's a harmonious symphony of four different matcha sensations.

A matcha quartet

1: Matcha ice cream with a sophisticated sweetness

They've created the perfect balance of umami-laden matcha and the rich taste of milk which only Häagen-Dazs can achieve.

2: Soft and bittersweet matcha cookie pieces

The ice cream is studded with matcha cookie pieces with a soft texture and bittersweet taste which doesn't clash with the matcha, and rather enhances it.

3: Matcha wafer

The matcha ice cream and cookie filling is sandwiched between crispy wafers imbued with the deep flavor and aroma of matcha.

4: Matcha coating

The fist sensation you bite into, the coating is made with a bittersweet matcha extract and also has a crispy texture.

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Product Information

• Name (JP): ハーゲンダッツ クリスピーサンド 抹茶アンサンブル～
• Name (EN): Häagen-Dazs Crispy Sandiwch: Matcha Ensemble
• Composition: nonfat milk solids 8.5%, milk-fat 12.5%, egg-fat 0.7%
• Ingredients: White chocolate coating (domestic product), cream, non-fat concentrated milk, sugar, green tea wafer, green tea cookie, milk coating (vegetable oil, sugar, whole milk powder, lactose), egg yolk, green tea / vegetable lecithin
• Allergen information: partly contains dairy ingredients, eggs, wheat, soybeans
• Weight: 60ml
• Price: 295 JPY (MSRP)
• On sale from May 12th (Tue.)
• Availability: supermarkets, convenience stores, department stores, etc. throughout Japan

For more information, see their product website here.