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Hit anime and manga series Demon Slayer: Kimetsu no Yaiba has made it even bigger in the past month with the massive success of the the Demon Slayer – Kimetsu no Yaiba – The Movie: Mugen Train. The film topped the global box office during the October 16th-18th weekend. It also became the fastest film to earn 10 billion yen (within ten days), topping Spirited Away, and has now been seen over 10 million times in Japan, according to Mantan Web.
Source: PR Times
So quite understandably, even when establishing safety and social distance protocol for viewers, movie theaters in Japan have been dealing with a constant wave of enthusiastic Demon Slayer fans. A secondary problem here is that those going to the theater to watch a different film might have to look a bit harder, as the Demon Slayer film is occupying a majority of the available screens.
Japanese Twitter user and YouTuber Kisugi (@KISUGI69) recently shared a humorous photo from a movie theater's entrance that has employed a rather straightforward tactic for guiding customers during this Demon Slayer frenzy. Kisugi posted the photo with the caption "There are two types of movies. "Demon Slayer" and "Not Demon Slayer."
The signboard reads:
Right: Demon Slayer, Left: Everything else.
It's a rather blunt way of directing traffic, but it speaks to the popularity of the film, which has been attracting even those who aren't familiar with the series to see what all the fuss is about. As many replies to the post note, however, this is actually a hospitable move on the theater's part to help out those who are at the theater to see a different movie and guide them away from the crowds.
"Even though you're going to see a movie that has no crowd, it's easy to get lost in the crowd of Demon Slayer fans and accidentally end up waiting in line when you don't need to."
"You might think this is being unfair or rough on non-Demon Slayer movies, but in fact it's a move to take care of those who came to see those movies."
"They had to do this for One Piece 11 years ago as well."
"It's a strategy to keep people who want to watch other movies from waiting in the long Demon Slayer lines by mistake. That's smart! Great idea!"